Jock MKT
This is not a case study and more of an overview of my time and experience at Jock MKT.
My case studies are Trade Hounds : Pay Transparency Case Study and GasBuddy : Search Along Route Case Study
Jock MKT is a platform that blends elements of sports betting with stock market dynamics. Users can trade shares of athletes in real-time during games, much like stocks on a stock exchange. The value of these shares fluctuates based on the athletes' performance, offering users the opportunity to buy low and sell high. It's a way for sports fans to engage with their favorite games while potentially earning profits based on player performance.
Additionally, Jock MKT offers Pick 'Em, allowing users to predict and wager on the performance of athletes, and Jockpot, a game where users can compete for large cash prizes by assembling winning portfolios of predictions on the performance of athletes.
During my time as a Lead Product Designer at Jock MKT, I had the privilege of spearheading the design initiatives for key features like the Markets, Pick 'Em, and Jockpot. Collaborating closely with cross-functional teams, I translated user needs and market insights into intuitive and engaging experiences.
For the Markets feature, I focused on creating dynamic interfaces that provided real-time data and insights to users, enhancing their trading experience. The Markets feature existed when I started working for Jock MKT and went through many iterations in my time there.
In Pick 'Em, I designed interactive interfaces that empowered users to make informed predictions about athlete performance, fostering engagement and competition. I led this project from conception to launch and iterated as needed thereafter.
Similarly, for the Jockpot feature, I crafted immersive interfaces that heightened the excitement of assembling winning portfolios of athletes and competing for cash prizes. I led this project from conception to launch and iterated as needed thereafter.
Through iterative design processes and user feedback, I played a pivotal role in shaping these features into integral components of the Jock MKT platform, ultimately enhancing user satisfaction and driving platform growth.
I also oversaw branding, crafting a visual identity that resonated with our audience and conveyed innovation. I led marketing campaigns, creating compelling assets to communicate our platform's value. Additionally, I managed social media, driving user engagement and retention, playing a pivotal role in elevating Jock MKT's brand presence.
To learn more about my experience as the Lead Product Designer at Jock MKT and to see more work please contact me.